The following parable explains what happens when projects do not have buy-in from key participants. Can you relate it to any projects you have been involved in?
I live very happily in Reading
My boss tells me to go to Newbury.
I do not want to go to Newbury.
I see the bus to Newbury approaching.
I shoot the tyres of the bus.
I get on the bus and insist the driver goes via John O’Groats.
I need to use the lavatory.
I refuse to use the conveniences on-board.
Why does the bus smell?
I refuse to travel under these outrageous conditions.
Somehow we arrive in Newbury.
How did that happen?
The trip was very uncomfortable…why did they insist I went the long route with no tyres?
Oh look…it’s 4 o’clock…time to go home















