Over the past decade, numerous shifts in business have been described and hyped – for better or for worse – as “disruptive.” Playing off the term coined by author and Harvard Business School professor Clayton Christensen in 1995, true disruption occurs when an innovation in technology or business model unexpectedly displaces an established one. Examples include: the light bulb vs. the gas lantern, the mini steel mill vs. the vertically integrated steel mill, iTunes vs. purchasing CDs, and digital cameras vs. film.
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