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Pitching Agile to Senior Management


A common lament amongst developers who want to adopt agile techniques is that they don’t know how to convince senior management to let them do it. Until recently, agile software development was on the left-hand side of Moore’s technology adoption chasm where it is relatively easy to convince people to try new ideas—often a 30-second elevator pitch was enough to get the go-ahead. Now that we’re on the right-hand side of the chasm and dealing with early majority and late adopters, the elevator pitch at best might get you permission to give a detailed presentation sometime next quarter. The rules of the game have changed and many of us are struggling to adapt.

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This entry was posted on July 20, 2007, 1:22 pm and is filed under consulting, e-world. You can follow any responses to this entry through RSS 2.0. Responses are currently closed, but you can trackback from your own site.

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