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CRM and BPM come together at Gartner summit


As the challenges around CRM have moved from technology to processes, business process management has taken a greater role in CRM. In fact, Gartner revealed this when analysts asked attendees at its London CRM summit what their top CRM-related challenge was. Technology didn’t even make the top three, Gartner research director Isher Kaila said during a session at its U.S.-based CRM event. Attendees cited business processes affected by CRM as their top challenge, followed closely by synchronizing information across the enterprise and assessing tangible returns. For all the investment in CRM, it seems it still fails to meet expectations.

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This entry was posted on September 30, 2008, 9:51 pm and is filed under e-world. You can follow any responses to this entry through RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.

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